";s:4:"text";s:2588:"Optimize Product Portfolio Investments with Business Strategy. Developing a strong product strategy takes discipline, customer, market, and product development insights along with excellent problem solving. Partner. In this article you can also download a GE McKinsey Matrix template to get started with.. What is the GE McKinsey Matrix?
Both matrices are used to evaluate a company’s product or business unit portfolio and support the investment decision process. The Portfolio X-Ray provides a differentiated view of the roles that various businesses should play in the corporate portfolio.
A business portfolio is a group of businesses that collectively make up a company. For example, the McKinsey Center for Government's research on strategies for government innovation offers insights on how successes achieved in one department can be appropriately scaled across a national government. McKinsey Quarterly. For example, investing in a balanced fashion between core and new businesses led to faster than expected revenue streams from new offerings.
Open interactive popup. Alex Harris . The GE McKinsey 9-Box Matrix is a tool that can be used by an organization to prioritize investment among business units.More specifically, the GE McKinsey 9-Box Matrix offers a systematic approach to evaluate the strengths and weaknesses of a business unit along two dimensions: how attractive the unit is and the unit’s competitive strength within the industry. The future of a product company comes down to the quality of the product strategy, which is about driving better customer value for target customers over competitors, in a financially superior way.
The GE McKinsey Matrix, also know as the McKinsey Nine Box Matrix is a strategic tool used for business portfolio planning. Every strategic leader should use a prioritization matrix to evaluate the best use of the scarce resources of their organization. Strategic Portfolio Planning is the business process by which organizations determine the set of innovation and new product development (NPD) investments they will fund—and those they won’t—to achieve their business objectives..